Prescription for Successful Marketing

Kendall, Sandra Massarella, Susan

Computers in libraries 2001 21 (8)28-33
(ReLIS:jul:juljup:y:2001:v:21:i:8:p:28-33)

Abstract:

This hospital library director hired a part-time marketer, and they concentrated on what their doctors and nurses needed, arranged to get the resources, set them up, then launched an aggressive training program that took librarians into their customers' domains. Here's their prescription for getting to the forefront of a busy organization.

Keywords: Bibliotecas de hospitales ; Ciencias de la salud ; Marketing
Pages: 28-33
Volume: 21
Year: 2001
Issue: 8

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