A importância do estudo sobre a imagem organizacional para as unidades de informação e para seus gestores

Galvão Baptista, Sofia

Biblios 2004 (18)1408
(ReLIS:jul:juljuj:y:2004:i:18:p:1408)

Abstract:

It intends to demonstrate how to consolidate the information units’ image (library, etc), showing how Marketing tools may help to promote products and information services. It also points the most used techniques to plan and implement the necessary actions for effective change.

Keywords: Marketing ; Bibliotecas ; Bibliotecarios ; Imagen profesional
Pages: 1408
Year: 2004
Issue: 18

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