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Metadata: pure and simple, or is it?
Australian Library Journal 2002 51 (3)1215 Abstract: When Southbank Institute of TAFE decided to introduce metadata into the header of all its new web pages, the task was not as simple as first imagined. Decisions required involved the schema to be used, the vocabulary supporting the schema and the timeframe given for the project's completion. Literature reviews added a measure of confusion as they also pointed out the problems associated with search engines and metadata support. Finally, Southbank decided on a customised version aimed at its target markets, levels of search engine support and simplicity. Site activity reports were to be used regularly to fine-tune the vocabulary to ensure maximum information retrieval occurred through the website.
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