EEVL Articles: Email Newsletters Examples from Engineering

Jim Corlett     jim.corlett@ntu.ac.uk     (CADE, Boots Library Nottingham Trent University)

Ariadne 2001
(ReLIS:doi:doiari:y:2001:i:28:p:16)

Abstract:

The "e" revolution has brought immediacy and opportunities hitherto undreamt of to companies looking to market themselves and their products. One often overlooked promotional avenue is the email newsletter. IDG List Services has summarised the benefits of email newsletters neatly on their Industry Standard Newsletters page: "E-mailing your message is a new and exciting direct response medium"

Note: Jim Corlett explains how email newsletters can benefit you, with examples from the engineering sector.
Month: 22-June-2001
Year: 2001

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