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Home >> Journals and Conference Proceedings >> ACM Conference on Electronic Commerce
 
 
Tracking results from multichannel marketing programs on electronic commerce
 
Thomas Kwok, Thao Nguyen, Linh Lam
 
Journal Title: ACM Conference on Electronic Commerce
Date: 2003
 
 
 
For further information about this item go to:
http://doi.acm.org/10.1145/779928.779988
 
 
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